Cliq.de
Cliq.de
In this multimedia platform I contributed to ease the choosing process for the subscribers of the portal.
Cliq.de is Germany's first all-in-one streaming platform combining five content verticals - movies, series, music, audiobooks, sports, and games, released in 2022.
The platform was loosing subscribers so our objetive was to improve the engagement with the user
Thanks to marketing metrics, we noticed that users spent a lot of time choosing what to choose instead of consuming. They spent a big quantity of amount in the menus.
We created an interview to know about the habits of consuming, times, preferences, devices used... 3 online interviews were carried to subscribers.
Users felt overwhelmed by the amount of content displayed.
This selection process tired them, making them abandon them sooner the platform
See quotes from the users
We added in the home page and in each vertical page a section displaying recommended content, updated quickly for each verticals.
We designed a wireframe, once it was approved we jumped into the High Fidelity design
For the design of the UI, we were provided a Design System made for the platform
This is the final implementation of the banner in the platform
Questionaries sent to the participants of the interviews and marketing metrics gave us the outcome of the measure. The results pleased the users, and the stakeholders of the projects too
