FIesta X
FIesta X
Brand design for a Spanish events brand and development of art direction to promote one of the events of the company
Club de Tapas as a fresh released brand needed a logotype to kick-off.
To create the concept, I got inspired directly in the tapa dishes, adding a touch of sofistication with a ornamental typography
After this, I created a visual concept for a campaign called Fiesta X inspired on it.
The color palette makes direct allusion to Spanish flag colors, substituting the passional red for a sensual magenta
#eb4775
#e9e45c
#000000
With this font we aim for elegancy, qualities associated to Spanish flamenco folklore
Grapevine
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